Australia’s aspirational migrant population has drastically altered the shape and direction of Australian politics.
, and who are driving the real per capita increase in private health fund members that we’ve seen since the start of the COVID lockdowns in early 2020.
The best description I have come up with for this new demographic is “Aspirational Left”, albeit with a strong transactional streak that runs counter to traditional party loyalties. They’re all clambering up the economic greasy pole, and they all voted overwhelmingly, after preferences, to dump Scott Morrison’s Coalition government last year.
Overlapping the Next Generation is our traditional Swinging Voter group. These are financially insecure couples in their late 20s and 30s, buying a home in the suburbs, starting a family, often with a pre-school child, juggling payments for their mortgage and childcare, while seeking a secure second job.
Finally, we have the big and fast-growing middle-aged stereotype we call the Goat Cheese Circle – established families aged 40 years and above, moving to the liberal Left. They’re dual-income, professional consultants with very high salaries, living in the inner suburbs with ash-sprinkled goat cheese in the fridge and a Tesla in the garage.
In fact, our recent profiling of all 151 new seats using the latest census and voting data shows Labor won the 2PP vote across the third- and fourth-income quartile seats in Australia, and these are growing into future marginals for Labor and the Liberals, even without the teals.
Following closely behind the Chinese, but overtaking them in raw numbers before COVID struck, are Indian migrants, now numbering almost two-thirds of a million Australians and increasingly aspiring to make it in their adopted country by getting a strong tertiary qualification and then seeking jobs in IT and the public sector … and again, they are increasingly likely to take out private health insurance.
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