IN his fourth month in office, President Ferdinand Marcos Jr. senses at this point what political scientists and communicators have described as a decline or erosion of public support.
First wordIt was political scientists Paul Brace and Barbara Hinckley who baptized this decline as 'a decay curve' in their 1997 study, Follow the Leader. They said that the decay that most presidents experience in their approval ratings can be attributed to the deflation of unrealistically high expectations of performance. The curve typically bottoms out near the thirtieth month of an initial term.
Enthusiastic bloggers became partisans in the fight for positions and spoils in the new government, as they hired themselves to interest groups and would-be kingmakers in the administration.Adviser on creative communicationsNow, with the departure of Angeles as press secretary, there is a frantic effort to fix and put Palace communications in order. The President is actively searching for a new press secretary or communications director.
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