Ehda Dagooc Natasha Verayo-De Villa Miya David Katrina Rivere-DIga I STARTED this series in 2022, after seeing some of my journalist friends’ social media posts on what irked them about public relations (PR) practitioners.
I STARTED this series in 2022, after seeing some of my journalist friends’ social media posts on what irked them about public relations practitioners. I was actually quite shocked by some of the answers I have gotten over the past two years, as I thought some of them were too basic—surely no PR professional would do that, right?
“My name isn’t extremely unusual, but it’s a less popular variation of a fairly known one so it gets endlessly mispronounced and misspelled. I’ve learned to live with it and have gotten good at just brushing it off if correcting feels too much of a hassle for someone I won’t be meeting again. I’ve also resorted to using a monosyllabic nickname I thought would make things easier for everyone—it did not,” she related.
Once you get their email address, you may double-check it through the publication’s website “to avoid embarrassing mix-ups,” suggested Speed Editor-in-Chief Katrina Rivere-Diga. “I get or calls from PRs asking if I got the email they sent, and then when I ask them where they sent it, they give me the wrong or old email address.”
Rivere-Diga added: “Know the media outlet you’re pitching to. Sending irrelevant pitches or being overly pushy can damage relationships.” “Try to avoid unnecessary rhetoric in your press releases. We’re all for showcasing your company’s achievements, but the story should always come first; don’t bury the lead under paragraphs of self-praise,” Rivere-Diga said. “And please, no more press releases using buzzwords like ‘elevate.’ We see them all the time, and they’re starting to lose their impact.”
On the other side of coin, Rivere-Diga said there were still those who truly knew what they were doing, and for those PR professionals, she is grateful.
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