This is how Filipino Gen Z and Millenials are shaping social media discussions. 🎯
According to FleishmanHillard, the recently concluded election, which paved the way for the return of the Marcoses in power, is bound to affect the way businesses and brands communicate in a post-election. The brand specialist explored social media conversations and engagement trends during the election period and assessed short-term and long-term implications.
As the Philippines tallied a record-high voter turnout, FleishmanHillard noted the role of millennial and Gen Z Filipinos as an emergent voice in the political discourse in the country amid online misinformation. The firm used data spanning from April 12 to May 15, 2022 from different platforms such as Youtube and Twitter to collate information on Filipino social media users in their report.
The candidacy of former Vice President Leni Robredo may have driven and inspired conversations among the country’s female population. FleishmanHillard pointed out three imperatives for businesses and brands to consider when communicating post-election and beyond.According to the digital strategy firm, Filipino millennials and Gen Z pay more attention to brands with clear advocacy that resonate with their values. FleishmanHillard underscores that these brands need to be creatively communicated to instigate interest in their intended audiences.
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