The future of fake meat is becoming a reality | via FnBReport
It’s touted as the tech-based solution to curb climate change but an honest look at the meatless mission reveals a legitimate future filled with explosive ideas and interesting twistsEric SaltaIt’s not an uncommon fact that meat is big in Asia but when Nick Halla, Impossible Foods’ senior vice president for international, said at this year’s Rise Conference in Hong Kong that 44 percent of global meat consumption occurs in Asia—with Hong Kong being one of the heaviest meat-consuming markets per...
Nick Halla, SVP International, Impossible Foods, on Center Stage at Rise 2019 at the Hong Kong Convention and Exhibition CenterSo in 2016, the company launched the Impossible Burger using ground meat made directly from plants, particularly soy leghemoglobin or heme, found in soy plants—and now yeast—withand genetic modification as the core processes to gradually scale production without harming the environment.
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