The SUV that helped widen Land Rover’s horizons
These days, the Land Rover Discovery is a bit of an underrated SUV in the company’s lineup. One can say that the reimagined Defender took the limelight and never gave it back to the Discovery.
The Discovery came around because of competition from Japanese marques that introduced more affordable SUVs in Europe. At the time, Land Rover only made two products, the Series Land Rover and the Range Rover. There was no model that slotted in between those models, and the Japanese made the most of that gap.In response, Land Rover began Project Jay. It used the frame from the first generation Range Rover, but used a totally different exterior design.
Amusingly, the original Land Rover Discovery was a bit of a parts bin special. As mentioned, the underchassis and most of hardware stuck to it were from the Range Rover. Switches and the instrument cluster came from Austin models, namely the Maestro and Montero. The air-con vents came from a Rover 800, the center stack panel board was lifted from a Range Rover, and door handles from a Morris Marina. Even the headlights and tail lights came from different models.
With all the changes made, the L319 made the previous Discovery crude and rudimentary in comparison. It was no longer a parts bin special and gained much-needed sophistication and expanded its abilities on and off-road even greater. At this point, it was practically a junior Range Rover. The Discovery would later form the basis of the Range Rover Sport, another product line that would prove successful for Land Rover.Now we come to the present model that was first introduced in 2017.
Land Rover Discovery Land Rover Discovery 2025 Land Rover Discovery History
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