The Chief Executive Officer is the highest-ranking officer in charge of the overall management of an organization. In the association context, the CEO title varies (President, Executive Director or Secretary General). Know more:
THE Chief Executive Officer is the highest-ranking officer in charge of the overall management of an organization. In the association context, the CEO title varies .
Based on my experience working with associations for over 30 years, I have learned at least six essential traits an association chief executive should possess. I collectively put these into the acronym, VIP CEO.A visionary CEO has a clear picture of how they envision the future of the organization. They set concrete steps to plan and execute the vision and lead the organization toward accomplishing these.
These attributes of an association CEO are not the “be-all and end-all” factors in leading the organization to stay ahead. At best, these are considerably robust enough to make an impact. Octavio Peralta is currently the executive director of the UN Global Compact Network Philippines and founder and volunteer CEO of the Philippine Council of Associations and Association Executives, the “association of associations.” E-mail:
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