THE organizer of the Le Tour de Langkawi 2023 (LTdL), the National Sports Council (MSN) on Wednesday introduced Terengganu state
government as the main sponsor for the 27th edition of the race that will start in Kerteh on September 23.
“This year, the Terengganu state government through their ‘Beautiful Terengganu’ tourism branding will sponsor the ‘Asia’s Best Rider’ category who will be wearing the white jersey,” he said. Dr. Nagulendran said the category of Asia’s Best Rider is quite synonymous with Terengganu because the state is nicknamed the ‘Land of Cyclists’ which gave birth to many talented national riders.
Terengganu also has further bragging rights as prodigal son Anuar Manan was also the first Malaysian to win a stage in the annual race series after doing so on Stage 5 at LTdL 2010, in addition to dominating the Sprint leader’s jersey the same year. “Through ‘live’ broadcast via sports broadcaster Eurosport and hundreds of millions of viewers on local television, social media platforms Youtube and TikTok, this will give multiple returns on the amount of sponsorship given,” he said.
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