OPINION | Tapering media coverage By Tony Samson READ:
le even of a highly noteworthy personality, like the leader of the nation, is a new discipline. The low-visibility approach worked in the successful campaign that avoided unscripted interviews , debates with rivals, and limited imaging in posters and ads.
Now, lower media visibility seems to be the goal. The price for spiking has overtaken the cost of posting “praise releases.” Avoiding coverage requires the same effort as raising somebody’s profile. The communications strategy has shifted to a quest for anonymity. Avoid media interviews. Even friendly bloggers do not guarantee a crisis-free session. Anyway, they already have their talking points. And these can be about other people and some fake crisis like factions going at each other to gain the leader’s attention — Sir, which faction do you use?
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