Hedcor, Aboitiz Foundation, and partners empower women through Elevate AIDA
Breastfeeding mothers in Bukidnon conquer digital skills, proving strength and growth can thrive together
The Elevate AIDA program, a collaboration among Hedcor, Aboitiz Foundation, Connected Women, and local government units, is designed to empower vulnerable women, such as stay-at-home mothers, single parents, and displaced workers, by equipping them with flexible skills to join the global digital economy. The program enables participants to earn a sustainable income without sacrificing their roles at home.
For women like Wennice Bataan, a breastfeeding mother who left her job as a customer service representative to care for her newborn, the training was life-changing. Noreen Vicencio, Hedcor’s vice president for Corporate Affairs, emphasized the program’s transformative impact, “We’ve seen firsthand how determination and care for family can go hand in hand. These mothers showed that, with the right support, even the biggest challenges can be overcome. Watching them learn new skills while juggling childcare has been a powerful reminder of what’s possible when we invest in people’s potential.
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