Fox was hoping the matchup of two top teams in the Super Bowl and a close game would lead to a record night.
Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL’s digital sites. The figures are via Nielsen’s Fast National data and Adobe Analytics.
According to Adobe Analytics, this year’s digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year and more than double Fox’s last Super Bowl in 2020 . The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most watched non-soccer event in Spanish-language cable history.The Spanish-language number is down from last year’s record of 1.9 million on Telemundo, which unlike Fox Deportes has broadcast affiliates in 90 markets.Final Nielsen data will be available on Tuesday, including the English-language television-only figures.
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