Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox and the NFL's digital sites. The figures are via Nielsen's Fast National data and Adobe Analytics.
The 2015 game between New England and Seattle on NBC holds the record at 114,442,000 viewers , followed by Super Bowl 51 in 2017 on Fox between Atlanta and New England .
According to Adobe Analytics, this year's digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year and more than double Fox's last Super Bowl in 2020 . The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most watched non-soccer event in Spanish-language cable history.
Unsurprisingly, Kansas City and Philadelphia were the two highest-ranked markets. Kansas City led the way with a 52.0 rating and 87 share followed by Philadelphia’s 46.3/77. The flood of ads during what is easily television’s most-watched event of the year was heavy on celebrities — Ben Affleck, Ozzy Osbourne, Matt Damon, Maya Rudolph, Martha Stewart and “Breaking Bad” cast members.
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