SUN Life, the No. 1 life insurance company in the Philippines in terms of total premium income, earned three recognitions at the Insurance Asia Awards 2024.
The company's triple wins consisted of the following categories: Business Insurance Initiative of the Year, Insurance Product Innovation of the Year and Marketing Initiative of the Year. Sun Life 's Sun Future Proof program has been awarded with the Business Insurance Initiative of the Year. This program crafted financial plans according to the stage of the business from start-up to growth to maturity.
Meanwhile, recognized as the Insurance Product Innovation of the Year, the Sun Peso Maximizer and Sun Dollar Maximizer plans offered insurance coverage and fixed annual payouts to address clients' needs for stability and growth.The Wheel of Life campaign was lauded as the Marketing Initiative of the Year, as it utilized a game show format to raise awareness on critical illnesses.
Life Garners Wins At Insurance Asia Awards 2024
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