The Hospitality Alliance of Subic Bay Freeport Zone (HAS) recently hosted a successful two-day familiarization tour for key figures in the MICE industry. The tour highlighted Subic Bay's dynamic and versatile potential as a destination for business events, showcasing its world-class facilities, diverse attractions, and welcoming atmosphere.
The Hospitality Alliance of Subic Bay Freeport Zone ( HAS ) recently hosted a two-day familiarization tour for key figures in the MICE ( Meetings , Incentives , Conferences , and Exhibitions ) industry. The tour aimed to showcase Subic Bay ’s dynamic and versatile potential as a destination for business events , highlighting its exceptional capabilities and unique offerings.
\Participants, including SBMA Chairman and Administrator Eduardo Alino, SBMA Tourism Committee members, and key tourism stakeholders, experienced the best of Subic Bay’s offerings. Their itinerary encompassed visits to the state-of-the-art Subic Bay Convention Center, a premier facility designed to accommodate large-scale events. They also enjoyed a scenic cruise on Subic Bay, explored the luxurious La Jolla Resort in Bagac, Bataan, and delved into the vibrant atmosphere of the Central Business District, Waterfront Road, and the Boardwalk. \The tour further showcased Subic Bay’s diverse attractions, including a delightful lunch at Teppan 101 and an ocular of the Subic International Golf Club. This comprehensive exploration aimed to leave participants with a deep understanding of Subic Bay’s infrastructure, services, and attractions, ultimately demonstrating its potential to host successful and memorable MICE events. “This familiarization tour aimed to showcase the exceptional MICE capabilities of Subic Bay,” said Jho Floresca, Co-Founder of Le Charme Subic and Vice President of HAS. “We believe that Subic Bay offers a unique blend of world-class facilities, diverse attractions, and a welcoming atmosphere, making it an ideal destination for business events.”
MICE Meetings Incentives Conferences Exhibitions Subic Bay Philippines Hospitality Alliance HAS Business Events Tourism Travel
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