SHANGHAI, China — Popping supplements, drinking herbal teas and signing up for lifestyle classes, China's youth are turning to the wellness industry as work stress and pandemic memories spur a growing interest in health.
SHANGHAI, China — Popping supplements, drinking herbal teas and signing up for lifestyle classes, China 's youth are turning to the wellness industry as work stress and pandemic memories spur a growing interest in health.These new habits are part of a global wellness boom, but the traditional concept of 'yangsheng' — literally meaning 'cultivating one's life force' — has given the trend a unique cultural twist in China .
Wellness purchases are 'definitely increasing more than other categories' despite many younger spenders tightening their belts overall, said Jason Yu, greater China managing director at consumer research firm Kantar Worldpanel.'Nutrition supplement is one of the categories they really value and that they are willing to actually invest in,' Yu told AFP.The health craze has taken many forms ranging from medically proven to pseudoscience.
China Youth Fuel Wellness Boom With Traditional Twist
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