South Korea names K-pop group NewJeans as tourism ambassadors

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South Korea names K-pop group NewJeans as tourism ambassadors
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Seoul, South Korea—South Korea on Thursday appointed K-pop girl band NewJeans “honorary ambassadors” as part of a drive to promote tourism, joining a long list of Korean celebrities to take up the role.

The group will serve as ambassadors with no actual diplomatic responsibilities for a year, succeeding previous representatives such as “Squid Game” star and Emmy-winner Lee Jung-jae and K-pop megastars BTS.

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