SNAP beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's advertising platform, sending its shares up 6 percent in extended trading.
SNAP beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snap chat parent's advertising platform, sending its shares up 6 percent in extended trading.Social media firms and advertisers are navigating an uncertainty around a possible ban of popular short video app TikTok in the US that could help Snap , analysts have said.'Overall environment of uncertainty is benefiting our business.
That has helped Snap tap small and midsized businesses, making them the largest contributor to the company's ad revenue growth in 2024.The company will roll out Sponsored Snaps ― video ads that appear in users' inboxes ― and Promoted Places, a feature that highlights business locations on Snap Map, to additional markets.
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