Spotlight | Smart has unveiled its new brand tagline, 'Live More Today,' as it reinforces its commitment to providing the best mobile network and latest innovations so that Filipinos are empowered to fully live in the moments that matter today. Read:
If there is anything the past two years have taught us, it’s that our life can change in a snap, so we must value the present and cherish every moment that matters to us.
It may sound familiar with ‘Live More’ being arguably Smart’s most powerful and enduring brand campaign from exactly 10 years ago. But, after rising through all the chaos and uncertainties of the pandemic, ‘Live More Today’ resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age.
Through all these ordinary moments, Smart assures subscribers of its commitment to “empower you with technology to make the most of moments that truly matter today… With Smart, you can live more today in the most powerful way.” Watch the full video here:“With our new brand tagline, ’Live More Today,’ we aim to encourage Filipinos to always be present, immerse themselves in what they do, and fully live in the moments that truly matter today,” said Francis E.
Whether it is spending quality time with family and friends, sharing your passion project on social media, taking your business online, rooting for your favorite sports team, or watching your favorite artist perform live or online – the list is endless, really – you can truly count on Smart to make it happen for you.
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