SM Supermalls and TikTok Shop have joined forces to launch a unique event celebrating women entrepreneurs and supporting Micro-, Small, and Medium-Sized Enterprises (MSMEs). The event blended digital innovation with physical retail, creating a transformed shopping experience that empowered online entrepreneurs to connect with customers in a real-world setting.
SM Supermalls, known for being the heart of Filipino shopping and lifestyle, has partnered with TikTok Shop to launch a unique event emphasizing the significance of supporting women entrepreneurs . This celebration championed Micro-, Small, and Medium-Sized Enterprises ( MSME s), particularly women-led businesses.
The collaboration blended digital innovation with physical retail, transforming the shopping experience and empowering online entrepreneurs to connect with customers in a real-world setting. This aligns with SM Supermalls' commitment to promoting MSMEs and advocating for women's empowerment, giving these online entrepreneurs the opportunity to sell their products in the dynamic atmosphere of a mall. SM Supermalls has always positioned shopping as more than just ticking off a list; it's about the joy of discovery. This event highlighted that by seamlessly integrating TikTok Shop's live-selling platform with SM's exceptional in-mall experience. Visitors explored booths featuring women-led brands while live-streamed content brought the event to life for online audiences. A carefully selected group of 13 TikTok Shop beauty, fashion, wellness, and home brands participated, including Tapies, Gorgeous Glow, Azul, Sip2Glow, Huga, Mikana, HB Jewelry, Dood PH, Perfume Dessert, Pina Beauty PH, Urban Scent, Tiny Buds, and Wise Cleaner. Shoppers also interacted with brands from the SM Store, The Body Shop, Decathlon, and more, engaging in real-time experiences, whether at the mall or online through TikTok Shop. This seamless integration of platforms solidified SM's continued leadership in delivering a complete shopping experience
SM Supermalls Tiktok Shop Women Entrepreneurs MSME Digital Innovation Retail Experience Live-Selling Shopping
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