SM Supermalls is ringing in the holiday spirit with its 100 Days of Joy countdown, spreading cheer and generosity all over the Philippines.
Every day from September 16 to December 25, SM will be giving back to the shoppers and communities that have made the malls a joyful place all year round.
With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for their local communities. To kick off 100 Days of Joy, SM Mall of Asia treated over 100 students from the Philippine National School for the Deaf to an extraordinary early Christmas experience.
SM will also continue its beloved Bears of Joy initiative; but this time, with a more cuddly, fluffy look! For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. This year, SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.
As we countdown to Christmas, SM calls on everyone to embrace their communities and spread the joy of the season. Whether through the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the holiday atmosphere at SM malls, there are countless ways to share the Christmas spirit.
Let’s make this Christmas season the most meaningful one yet by embracing the communities that make our families and lives so much bigger.Being business-savvy should be fun, attainable and A+. BMPlus is BusinessMirror's digital arm with practical tips & success stories for aspiring and thriving millennial entrepreneurs.Know more
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