SMAC, SM's loyalty program, raised nearly P30 million between December 2023 and January 2024 to combat involuntary hunger and improve access to education in partnership with Globe's Hapag Movement and SM Foundation. The Hapag Movement aims to provide supplemental feeding and livelihood training to 100,000 Filipino families.
SMAC, SM's loyalty program, raised nearly P30 million between December 2023 and January 2024 to combat involuntary hunger and improve access to education in partnership with Globe's Hapag Movement and SM Foundation. The Hapag Movement aims to provide supplemental feeding and livelihood training to 100,000 Filipino families.This is SMAC's second year collaborating with the Hapag Movement, following a successful 2022 campaign that raised P5.5 million, benefiting 10,000 families.
June 2024 Social Weather Station survey revealed an increase in hunger from 14.2 percent in March to 17.6 percent. Yoly Crisanto, Globe's chief sustainability and corporate communications officer, stressed the importance of the partnership's lasting impact on fighting hunger and supporting sustainable livelihoods.
Loyalty Program Raises P30M To Improve Food Security Quality Education
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