SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

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SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions
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SM Prime recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership and implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

In photo : SM Supermalls Vice President Liza Silerio, SM Prime Chairman of the Executive Committee Hans T. Sy, GUUN Chief Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi. Photo from SM PrimeLeading real estate developer in Southeast Asia, SM Prime Holdings, Inc. , recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd.

“Today, Japan’s waste management and recycling technology are among the most advanced in the world,” Sy said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.

“This will be a milestone partnership for us,” GUUN Chief Executive Officer Shinji Fujieda said after the signing ceremony."I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

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