Shopee shares three key consumer trends set to shape the digital economy in 2023 | BusinessMirror

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Shopee shares three key consumer trends set to shape the digital economy in 2023 | BusinessMirror
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Over the past two years, the digital economy has seen rapid growth across Southeast Asia (SEA) as more consumers continue to integrate e-commerce into their everyday lives. Know more:

Over the past two years, the digital economy has seen rapid growth across Southeast Asia as more consumers continue to integrate e-commerce into their everyday lives.

With the rise of e-commerce and MSMEs, businesses need to understand the diverse needs of their consumers, who are increasingly becoming digital-first.. This will enable them to adapt to offer relevant and meaningful experiences and unlock long-term opportunities in SEA’s digital economy., shared, “As more Filipinos bring their businesses online, we continue to innovate our platform to help them better engage with this new age of digital consumers.

Filipinos are also learning how to make the most out of safe and secure cashless payment experiences with integrated mobile wallets like ShopeePay. During the 11.11 Mega Pamasko Sale last November, Shopee saw a 2.5 times uplift in shoppers who paid using ShopeePay for the first time and over 3 times more orders paid via ShopeePay compared to a regular day.

In May of 2022, Shopee partnered with Whisper and World Vision to launch the #ShareTheConfidence campaign, where Whisper pledged to match and donate sanitary products for every Whisper product sold on Shopee. With generous support from shoppers throughout the campaign, over 130,000 young women from World Vision’s partner communities across the country received sanitary products and benefited from the campaign. Most recently in December, Shopee launched the second iteration of the 12.

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