With less than three months to go until the start of the home summer of cricket, the Australian men’s cricket team remains without a major shirt sponsor.
The intermission of the ODI Cricket World Cup, beginning Thursday night, buys the governing body time to find a sponsor.
“We have had significant interest from various brands, including for properties that are currently under contract,” CA head of broadcast and commercial Stephanie Beltrame said in a statement to news.com.au. The national teams haven’t taken to the field without a major shirt sponsor since the mid-1990s, when legislation around tobacco advertising meant that Benson & Hedges cigarettes weren’t advertised on playing shirts, despite the brand having been a stalwart of cricket sponsorship in Australia for over two decades prior.
Cummins has been an active voice among sportspeople on climate action. and Alinta’s parent company are one of the nation’s most significant carbon emitters. “I hope that when we think of who we want to align with, who we want to invite into being part of cricket, I hope climate is a real priority,” Cummins told the Nine papers.
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