Wolfe Herd's vision — that Bumble would empower women to make their own choices, rather than burden them with it — caught on
Bumble founder Whitney Wolfe Herd is used to bucking traditions.
Now, Wolfe Herd is preparing for one of her biggest challenges yet: Taking over the CEO seat of Bumble's parent company MagicLab four months after former owner Andrey Andreev was accused of racism and sexism, allegations that he has denied. Investment firm Blackstone bought the company from the Russian billionaire last month, in a deal that valued it at $3 billion.
The allegations immediately put Wolfe Herd in a difficult spot. Andreev had been a longtime mentor and friend, but the allegations against him were serious and went against everything Bumble stood for. Would she stand by him? In the initial Forbes article, she did: She was described as standing"firmly behind" Andreev, who she said was"my family and one of my best friends."
Bumble took new, local safety precautions, like the ability for women to only display a first initial, rather than a full name, in addition to global features such as photo verification. For the better part of a year, the company prepared for its India launch."We really listened to the women of India. We surveyed, we did focus groups," Wolfe Herd said.
When Bumble first launched in the U.S., Bapna said it was eye-opening."Someone recognized the key friction in the market and built a whole company around it," he said, noting that a key metric for online dating companies is how many women send messages first. Not only does that improve the quality of the experience for women, but it also improves it for men."Guys are less likely to be rejected," he said.
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