The announcement by K-pop mega band BTS that members would serve mandatory military service in South Korea has removed a cloud of uncertainty that has hung over their plans. READ:
Investors in HYBE Co., BTS’ management group, responded to the news by driving its shares up as much as 7.8% on Tuesday.
“Sales from BTS will not disappear. Members’ individual activities, release of content and photobooks already filmed and older album sales will be highly profitable,” said Ji In-hae, analyst at Shinhan Investment Corp. A South Korean pop culture phenomenon and success story, BTS have become a worldwide sensation since their 2013 debut. Their upbeat hits and social campaigns aimed at empowering youth catapulted the band as the world’s best-selling artists in 2020 and 2021, according to International Federation of the Phonographic Industry.
In 2020, BTS accounted for 730 billion won in sales out of the company’s 796 billion won revenue, she noted.
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