'Sales from BTS will not disappear,' says Ji In-hae, an analyst at Shinhan Investment Corp.
SEOUL, South Korea – The announcement by K-pop mega band BTS that members would serve mandatory military service in South Korea has removed a cloud of uncertainty that has hung over their plans.
“Sales from BTS will not disappear. Members’ individual activities, release of content and photobooks already filmed and older album sales will be highly profitable,” said Ji In-hae, analyst at Shinhan Investment Corp. As the biggest grossing K-pop act, some 880 billion won in sales were generated by BTS in 2021 alone, about 70% of HYBE’s 1.3 trillion won revenue, said Hazell Lee, analyst at NH Investment & Securities.
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