Senators vented their frustration over the use of foreign stock footage in the video of the DOT for the launch of its new P49-million “Love the Philippines” advertising campaign. | BPinlacINQ
“We expect Secretary [Christina] Frasco to make right whatever went wrong, and ensure that the integrity of our brand will not be diminished due to an ‘oversight,’” the senator added.
“The DOT should also be more discerning and critical on pegs, concepts, storyboards, and drafts that ad agencies present to them. There are also lapses on the part of the client,” she said. “It’s frustrating to know that even the government can fall victim to blunders in a marketing campaign that supposedly aims to promote the Philippines’ unique character, natural beauty and cultural attractions,” she said in a statement.The lawmaker was dismayed at how government was seemingly scammed by the release of the promotional video.
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