DigiMarCon, on the other hand, put the spotlight on new insights, methodologies, and strategies to help bring brand campaigns to the next level, he said.
The Philippines was well-represented by SARTiNE chief executive officer Renesar Deunida in all three of the tech world’s recent must-attend events on information technology innovations, cybersecurity, and digital marketing trends held in the United States within days of each other.
“I never travel for leisure, but to learn and to be inspired that we, Filipinos, can get to enjoy the latest technologies in a world where nations may be separated by geography and geopolitics, but are nonetheless conjoined by digital innovations,” he added. Asked why he chose to spend nearly all of June flying from one US expo to another, Deunida said it is very important for local industries to innovate lest they go the way of the dinosaurs. “It’s either you embrace technology or you go extinct; either you innovate or die,” he warned.
Even for ordinary people, the SARTiNE CEO said innovation meant interacting with friends, relatives, and classmates through Facebook, holding classes and business meetings through Zoom, or having food and other goods delivered through Shopee or Lazada using fintech such as online payments. “With XR, businesses that are on the red can improve their bottom line in the same way that upstarts can disrupt the norm and just fly like the icons of Silicon Valley,” Deunida said, who obliged in his US trip Founder’s Courier and Markets Herald with sit-down interviews.
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