SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, has announced a strategic collaboration with CARMA Philippines, a global leader in media insights and intelligence.
L-R: SAFC Chief Operating Officer, Jerwayne C. Corsino, SAFC President & Managing Director, Joel C. Cruz, CARMA Philippines Business Development Manager, Joanna Christina Toledo Tinio, SAFC Senior Executive Vice President, Raul Paul U. Mendoza, and SAFC Corporate Communications Group Head, Robel G. de Jesus
This partnership signals a significant step forward in SAFC’s journey to leverage advanced media insights to elevate communications and strengthen stakeholder impact. In today’s fast-paced media landscape, managing public sentiment is challenging. SAFC understands the value of data-driven strategies and has partnered with CARMA to harness advanced media intelligence tools. This partnership ensures that SAFC’s messages are communicated effectively across multiple platforms, which ultimately influence public opinion and business outcomes.
Rob de Jesus, Corporate Communications Group Head of SAFC, added: “As SAFC celebrates 21 years of making Filipinos’ lives better, this partnership with CARMA comes at the perfect time. Partnering with Carma allows us to not just monitor our media presence but to understand the deeper impact of our messages.
This collaboration combines technological innovation with expert human analysis, delivering results-driven strategies beyond standard media monitoring. By continually tracking media sentiment, SAFC gains a competitive edge in crafting narratives, ensuring that every story shared, every message communicated, not only reaches its audience but also leaves a lasting, positive impact.Being business-savvy should be fun, attainable and A+.
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