Rising dough: Solon says bread might shrink, but cost more

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Rising dough: Solon says bread might shrink, but cost more
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Expect local bread to get smaller but become more expensive at the same time.

Albay 2nd district Rep. Joey Salceda made this rather depressing prediction as wheat, eggs, and sugar–all vital ingredients to breadmaking–have all shot up in price.“Bread will probably be the hardest hit by shrinkflation. Wheat prices have increased by 165 percent. At that point, breadmakers will probably both increase prices and shrink sizes,” the economist-solon said in a statement Sunday night, July 17.

“Egg prices are also threatening to go out of control. Sugar supply is already problematic, noted the Bicolano. Salceda said that while the government continues to try to control price hikes and resolve supply issues, manufacturers and millers can “fortify their products with vitamins and minerals”.

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