CEBU CITY, Philippines—Six years ago, the present owner of Rico’s Lechon came to Cebu to taste all lechon brands including those in Talisay and Carcar. After going lechon-eating hopping all over Cebu, George Nocum Pua, president of Meat Concepts Corp., said the best lechon he had tasted was Rico’s Lechon. Pua, who is a foodie […]
George Nocum Pua, president of Meat Concepts Corp., says Rico’s Lechon will soon open another branch in Cebu City. /Irene R. Sino Cruz
Pua, who is a foodie and owner of several restaurants in Metro Manila, talked to previous owner Rico Dionson and offered to buy him out. However, Dionson refused his offer. But, Pua did not give up on his desire to acquire Rico’s Lechon. Pua said Dionson, who is the founding father of Rico’s Lechon, would keep the quality and taste the same. In fact, the company has retained all Rico’s Lechon employees.
According to Pua, they are also eyeing the opening of another branch, the third in Cebu, at the former location of Rico’s Lechon in Axis Entertainment Avenue, Escario St., Cebu City. “We will announce as soon as we have a signed contract in any location that we would want to open. Because we don’t want to preempt ourselves on announcing when we haven’t signed any location,” Pua said.
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