The new movie “ Air ” is technically about a shoe. There is nothing especially extraordinary about this shoe. Know more:
” is technically about a shoe. There is nothing especially extraordinary about this shoe. As the Q-like Nike designer Peter Moore explains, the last significant change to footwear was made some 600 years ago when the decision was made to differentiate the right and left feet. The Air Jordan is, at the end of the day, just another shoe.
That’s because “Air,” directed by Ben Affleck from a smart script by Alex Convery, is not really about the shoe at all. Nor is it about Michael Jordan, who has exactly one line in the film and is mostly seen from behind and in silhouette. It is about the men – and they were all men – of Nike who defied the odds and signed the rookie despite being a very distant third to Adidas and Converse in the basketball sneaker game in 1984.
“Air” is more “Mad Men,” but without the glamour. In 1984, everything was brown and drab, except for the grape-colored sports car driven by Nike CEO Phil Knight . Even the new stuff looked old. There are only so many ways cinematographer Robert Richardson can shoot a corporate office park and series of conversations between men in ill-fitting polos and khakis. But Affleck and his music supervisor do have fun with their conventional but not ineffective needle drops.
One big issue with “Air” is that the dramatic stakes never really quite crystalize or spark excitement in the way that the best movies do when you go in knowing the ending. There are no life-or-death scares or thrilling plane escapes at the end for Affleck to fall back on for tension. Nike was not even an unsuccessful company on the brink of collapse, they just hadn’t cracked the basketball market to the satisfaction of their shareholders yet.
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