From Taylor Swift's new $39.99 Eras Tour book sold only at Target to a $50.99 Jessica Simpson puffer coat at Walmart marked down from $84.99, U.S. and European retailers are offering bargain-hunting shoppers exclusive products and steep discounts. Shoppers lined up early outside stores, highlighting the continued popularity of Black Friday despite the shortened holiday shopping timeframe.
NEW YORK/LONDON - From Taylor Swift's new $39.99 Eras Tour book sold only at Target to a $50.99 Jessica Simpson puffer coat at Walmart marked down from $84.99, U.S. and European retailers are offering bargain-hunting shoppers exclusive products and steep discounts on Black Friday.As retailers opened as early as 5 a.m. after the American Thanksgiving holiday, they are hoping more people seek to close out their shopping lists despite a shorter timeframe.At 5:30 a.m.
, with Costco COST.O, TJ Maxx, Ikea and Sephora opening between 7 a.m. and 10 a.m., according to local store postings.Walmart WMT.N this year is offering a variety of deals on Samsung TVs, Dyson vacuum cleaners, Lego and Hot Wheels toys, Levi's jeans, and air fryers, although its pre-Black Friday discounts began on Nov. 11.'Spontaneous purchases'Adding pressure for retailers is inflation-fatigued shoppers' reluctance to splurge unless they get good deals.
BLACK FRIDAY RETAILERS EXCLUSIVE PRODUCTS DISCOUNTS SHOPPERS
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