Retailers look for Black Friday comeback as inflation has shoppers hunting for deals

Biggest shopping event of the year arrives Friday, a sales bonanza heralded by a flurry of promotional emails, online ads and paper flyers.

“My husband and daughter think I’m mad going shopping on Black Friday,” said Titheridge, who will drive from King City north of Toronto to the Yorkdale Shopping Centre for the day.As the Canadian national soccer teams head to their respective FIFA World Cups, Derek Van Diest is on the scene to cover all the action. Expect expert insights and analysis in your inbox daily throughout the tournaments, and weekly on Thursdays for the rest of the season.

Still, many Canadians plan to hunt for deals on Black Friday proper, with shopping in brick-and-mortar stores expected to make a comeback. Yet gift-giving budgets are expected to be down 13% as Canadians spend more money on basics like rent, groceries and gas. “I’m hoping to get some good bargains because things are more expensive now,” she said. “My husband recently retired so we’re trying to be more careful with how we spend our money.”Article content

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