The biggest shopping event of the year arrives Friday, a sales bonanza heralded by a flurry of promotional emails, online ads and paper flyers.
Annie Titheridge's plan is to arrive at the mall before it opens, buy gifts for everyone on her list and beat the afternoon rush-hour traffic home.
"It's less about a single day and more about a prolonged period," said Eric Morris, managing director of retail for Google Canada. A survey of 982 Canadians conducted from late October to mid-November found 90 per cent of respondents plan to spend time in shopping centres, though most will research online first.
More than one-in-five Canadians also expect to take on debt to pay for gifts, the poll of more than 2,000 Canadians by CPA Canada conducted by Ipsos earlier this fall found. With less money to spend on gifts, Canadians will be more price sensitive than usual, said Marty Weintraub, a partner and national retail consulting leader at Deloitte.
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