Research suggests Chinese car brands will lead in EV shift. CarGuidePH
Global research from behavior experts SKIM Group has uncovered the scale to which some of the world’s most iconic automotive marques are struggling to keep up with the pace of the Electric Vehicle revolution in the eyes of car buyers.
EV–only brands perform strongly, particularly those from China or with Chinese–backing unsurprisingly, thanks to their ability to offer competitive pricing and leading technology. However, legacy OEMs from Europe are judged to be struggling the most. North American car makers are assessed as being split between the new, Californian brands doing extremely well, like Rivian and Tesla, while historic Detroit names like Cadillac, Chevrolet, and Ford perform poorly.
The overall Perception league table combines scores of brands across four categories to create the SKIM Perception Score league table. Firstly, ajudges the makers which buyers perceive will be doing well or extremely well by 2030. Secondly, anranks the brands that people believe to be most innovative in general. Finally, thescore rates brands seen to be ‘EV Leaders’ and finally, the Sustainability Score marks how well brands are seen to be progressing towards Net Zero goals.
Tesla tops the list overall, but missed out on the top spot of the Success Score league table, as EV trail–blazer BYD placed joint first with newcomer NIO with 69 percent of car buyers believing they are the best–placed brands to be a success by 2030. XPeng finished just ahead of Musk’s brand in third place .the findings make uncomfortable reading for several legacy car manufacturers
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