Sub-Saharan Africa is fertile ground for western companies seeking an army of new punters. One bereaved mother in Malawi is among those who feels she is paying the price
The adverts are all over the place. I did a study during a live Premier League game, and there was one every minute“This company has brought me misery,” says Bonongwe. “People are dying, there are social problems, families are breaking down. If it was my choice, I would love to see them go. The company is here for its own benefit. We have more problems than we did before it came.”
“When you look at the way [gambling companies] advertise, where [betting shops] are located [in deprived areas], their practices in terms of not having any social or community programmes around the dangers of gambling … the only conclusion you can come to is that these are exploitative practices,” says Manase Chiweshe, a lecturer in the department of social and community development at the University of Zimbabwe.
A billboard advertises a popular sports betting site in Kawangware suburb, Nairobi. The popularity of football and other sports betting is fast rising across Kenya.Researchers found that in the 41 countries where gambling is legal, only two had published reports on its impact. Legislation for electronic gaming machines exists in 13 countries, and for slot machines in nine countries . Legislation addressing online products was identified in 15 countries, and in 18 for advertising.
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