The Red Cross on Tuesday launched what it said was the first global network of social media influencers to battle misinformation about the new coronavirus and spread lifesaving content about the pande
mic.
And it flatly debunks suggestions by US President Donald Trump and others that injecting disinfectant or exposing the body to ultraviolent radiation can rid the body of the virus. In a bid to reach young people especially with accurate and vital information about the deadly disease spreading around the globe, IFRC said it had joined forces with marketing agency Billion Dollar Boy to sign up more than two dozen prominent individuals with large social media followings.
"Influencers have a crucial role to play in tackling this infodemic and cutting through the noise," Jones said. IFRC pointed to data from global research company Nielsen showing that 33 percent of people are spending more time on social media during lockdowns, while Facebook's data indicated that the time spent across its apps had swelled by 70 percent since the start of the crisis.
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