Anabelle Cursava, a veteran puto vendor in Lapu-Lapu City, reports a significant drop in income during Misa de Gallo due to increasing competition, rising prices, and shifting customer preferences. Cursava attributes the decline to numerous factors, including the influx of new vendors offering cheaper products and the popularity of violet puto over the traditional white variety.
AS Misa de Gallo began on Monday, Dec. 16, 2024, sellers of “puto” in Lapu-Lapu City are grappling with a significant drop in income during this religious season.Anabelle Cursava, a puto vendor at the Lapu-Lapu City Public Market since the 1950s, told SunStar Cebu in an interview on Tuesday, Dec. 17, that sales have noticeably declined since 2015 due to growing competition.“Pagtungtong sa 2016 hangtod karon, ing-ani na siya. Mingaw na. Lahi atong 2015 paubos, kusog gyud to.
In a separate interview, Jean Lingo, who operates a stall, echoed the same concerns, saying she now earns a maximum of only P2,000 a day during the season.‘Keeping it alive’Misa de Gallo, also known as the “Rooster’s Mass” or “Dawn Mass,” is a midnight mass traditionally observed in Spain and its former colonies on Christmas Eve. In the Philippines, this cherished tradition takes place from Dec. 16-24, with masses typically starting between 4 a.m. and 5 a.m.
Puto Misa De Gallo Sales Competition Prices
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