The Puregold CinePanalo Film Festival is back for its second year, proving to be a game-changer in Philippine cinema. With increased production grants, a star-studded lineup, and a commitment to nurturing homegrown talent, CinePanalo is showcasing the best of Filipino filmmaking.
The Puregold CinePanalo Film Festival is back, and in its second year, it's proving to be a game-changer in Philippine cinema. Sticking to its theme 'Mga Kwentong Panalo ng Buhay,' the festival continues to champion homegrown talent, offering aspiring filmmakers support that surpasses typical standards while delivering compelling narratives to audiences. Here's why CinePanalo is emerging as a truly winning film festival.One of the festival's standout features is its production grants.
For 2025, Puregold is awarding 3 million pesos to each of the eight main competition finalists and 150,000 pesos to 24 student filmmakers. The latter is a significant leap from last year's 100,000 pesos grants for students, enabling even greater creativity and quality in the final output. Chris Cahilig, CinePanalo's festival director, who has consistently lauded Puregold's all-out support for the film industry, also credits the growing partnerships the festival has forged for this edition, made possible by last year's successful debut. 'With CMB Films providing access to top-of-the-line equipment and MFP Rentals offering extensive assistance, the results have been phenomenal for our filmmakers this year,' he told The Manila Times Entertainment at CinePanalo 2025's grand launch and media conference in Quezon City. 'Last year, student filmmakers achieved impressive work with just 100,000. This year, with 150,000 and access to professional equipment, the difference in quality and scope is extraordinary.' This increased support underscores Puregold's commitment to nurturing the industry, genuinely giving both seasoned and emerging filmmakers the tools to succeed.With many of CinePanalo's finalists making it to international film festivals following last year's inaugural edition, Puregold's giant discount retail chain's commitment to the festival stems from more than just recognition and publicity. Ivy Hayagan-Piedad, Puregold's senior marketing manager, expressed that the festival — though an unexpected undertaking by the nature of their business — aligns with the company's values. 'At first, people didn't quite understand why we were doing this,' she admitted. 'We were known primarily for our titas of Manila, our moms, lolas and sari-sari store owners. But now, CinePanalo has allowed us to connect with students, artists and local communities, so this is very much a part of our advocacy to stay relevant to everyone's passions.' She added that this effort effectively reflects Puregold's tagline, 'Panalo Lahat,' which resonates through every initiative. 'We're here to be part of our customers' lives in more meaningful ways — beyond the supermarket aisles,' she conveyed. 'By supporting filmmakers and telling these inspiring stories, we're contributing to Filipino culture and identity.' Evidently, the program's success and significant developments for the year have fueled the festival's ability to draw mainstream talent for CinePanalo 2025. Debuting director Jill Singson Urdaneta, whose movie 'Co-Love' is part of the main competition, could not be happier to be collaborating with the most sought-after young actors of the day, namely Alexa Ilacad, KD Estrada, Jameson Blake and Kira Balinger. 'Even though CinePanalo is still relatively new, it wasn't hard to convince these popular actors to join,' he explained. 'They saw how strong last year's entries were and they're excited to be part of something so promising.'Asked what it meant for them to be part of Urdaneta's entry and CinePanalo, Alexa replied, 'This is my first time participating in any festival, so I'm thrilled!' She elaborated, 'When I saw the cast I'd be working with and learned about the festival's mission to support both filmmakers and students, I immediately said yes. Students are the future of the industry, and it's amazing that Puregold is investing in them.' On the other hand, Jameson highlighted the importance of platforms like CinePanalo. 'I started my career through festivals, so being part of this is an honor,' he said. 'It's a chance to showcase not just the talents of actors but also the creativity of directors and production teams.' A diverse and impressive lineupWith every need thoughtfully and generously provided for the participants, the 2025 CinePanalo lineup fittingly features a mix of established and emerging filmmakers, bound to showcase Filipino talent at its best
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