Print Media's Future: Adapting to a Digital World

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Print Media's Future: Adapting to a Digital World
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Manila Standard celebrates its 38th anniversary amidst the evolving media landscape. While acknowledging the growing dominance of digital media, the paper emphasizes its commitment to both print and online platforms. Industry experts predict that print media will coexist with digital, albeit in a reduced capacity, as it caters to specific audiences and content types.

NEXT month, the English language broadsheet Manila Standard will celebrate its 38th anniversary, flexing its print muscle as its competitors – they are single-minded and driven – continue to daily dive with their editorial, circulation and advertising noses down the digital media.

The supplement will both be read in print, the physical aspect of this newspaper, and online, where screens and computers and social platforms will address the requirements of readers and followers of this newspaper, raring to go at full throttle in its 39th year in a very competitive industry. Then we are confronted by the question, perhaps an eerily stalking thought, whether digital media will, with the speed of thunderclap, replace the printed newspapers.

Mr. Estabillo was precise, if mathematical, when he told the staff the printed version will continue to be there but the newspaper must begin to embrace a wider arena, which includes the digital format, given the earnestness of competitors to win more readers and a bigger slice of the advertising pie beyond their physical print.

Industry authorities are of course aware that print has advantages like visibility or materiality, potential for high-quality design and a more focused reading experience, making it more valuable for certain types of content. On the opposite side, digital media provides matchless accessibility, interactivity and convenience, making it the go-to choice for many in this fast-moving world.

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