Primer Group brings footwear and apparel brand Allbirds to Southeast Asia with strategic partnership

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Primer Group brings footwear and apparel brand Allbirds to Southeast Asia with strategic partnership
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MANILA, PHILIPPINES – The Primer Group of Companies, a leading distributor of outdoor, travel, and lifestyle products in Southeast Asia, has added another world-renowned brand to their diverse portfolio, announcing a partnership with Allbirds, the New Zealand-American footwear and apparel brand known for their commitment to comfort, style, and...

The Primer Group of Companies, a leading distributor of outdoor, travel, and lifestyle products in Southeast Asia, has added another world-renowned brand to their diverse portfolio, announcing a partnership with Allbirds, the New Zealand-American footwear and apparel brand known for their commitment to comfort, style, and sustainability.

Founded by Tim Brown and Joey Zwillinger in 2014, Allbirds’ goal was to revolutionize the footwear industry by using sustainable materials, creating innovative designs, and putting a premium on comfort. Over the years, the brand has rapidly gained global recognition for its product curation and commitment to reducing environmental footprint.

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