Porsche unveils new modernized crest on its 75th year topgearph
This is the new Porsche crest, and if you’re not quite up to speed on your knowledge of German sportscar badges, some explanation may be required. This is going to get... exciting.
The top of the crest has been widened with the bottom narrowed. Porsche reckons this makes the whole thing ‘more dynamic’ and sharper. There’s a slightly wider bevel around the outside of the new design, while the whole thing gets a smoothed background—well, other than the red stripes with their new honeycomb structure.There’s new Porsche lettering up top, and the Stuttgart lettering has been picked out in black above the newly-styled horse.
Still, the whole process took three years of design for the Style Porsche team to replace the crest that was last updated in 2014. In fact, Porsche likes to freshen things up every decade or so, and the crest—which was drawn by Franz Xaver Reimspieß and first used in 1952—was also altered in 1954, 1963, 1973, 1994 and 2008.
CONTINUE READING BELOW ↓ Watch now “And that’s the same when we’re talking about the crest. Getting the design approval for a new 911 is sometimes an interesting process, so you can imagine that the discussions surrounding the crest are even more intensive.”And Porsche is well aware that lots of manufacturers are eschewing old-school logos in the digital world, replacing them with just stylized text that acts as a badge. Not here though.
And so to the question everyone will be asking—the first car that the new crest will appear on is the all-new Panamera which will arrive later this year. Other models will gradually follow, and you’ll still be able to buy previous iterations of the crest from Porsche Classic.PHOTO BY PorscheADVERTISEMENT - CONTINUE READING BELOW ↓ PHOTO BY PorscheSee Also
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