ABU DHABI — At the 2024 Technovation event in the United Arab Emirates' capital, Philip Morris International (PMI) reaffirmed its commitment to a smoke-free future, showcasing the company's progress and ongoing efforts to transition adult smokers to science-based alternatives.
ABU DHABI — At the 2024 Technovation event in the United Arab Emirates' capital, Philip Morris International reaffirmed its commitment to a smoke-free future, showcasing the company's progress and ongoing efforts to transition adult smokers to science-based alternatives.PMI remains optimistic about meeting its ambitious 2030 smoke-free target, with over two-thirds of its revenue expected to come from smoke-free products.
Jacek Olczak, PMI chief executive, highlighted the company's commitment to innovation beyond 2030, while other executives reiterated PMI's focus on expanding access to harm-reduction products and combating misinformation about nicotine.The chief executive also commented on the inconsistency in global regulations, criticizing policies in some countries that ban less harmful alternatives while allowing traditional cigarettes to remain legal.
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