All proceeds will benefit the 43 Institute
You couldn’t have scripted this one. A businessman and born marketeer, Ken Block was the accidental automotive superhero the 21st-century world didn’t know it needed. The co-founder of skate apparel brand, DC Shoes, when Block sold his stake in 2004 he was free to pursue a career in rallying—a journey that led to total internet dominion via the Gymkhana series.
So what are we talking here? How about a set of sequential gears from Hoonicorn v1, damaged in Gymkhana Seven. Perhaps some burnt clutch plates from Hoonicorn v2, as used in Climbkhana: Pikes Peak? Then there’s a rear fender from Ken’s personal Ford Raptor project car, an AlpineStars race suit from 2016, or a Specialized bike in Block style by Livery Artists.
That, by the way, isn’t just about upholding the memory of a man who could achieve frankly astonishing drift angles in increasingly outlandish locations, but also in creating opportunities for people who might otherwise not make it into motor racing, action sports, or the creative arts. Block was about empowerment, in every sense of the word.TG.com caught up with Ken’s wife Lucy, herself a pro rally driver and now principal of Block House Racing, to discover more.
“He was doing things that he loved. He’d say to me, ‘I get to do motorsport and snowboarding, at the best level, with all my friends’,' Lucy recalls. “But he also loved marketing and creating, dreaming up an idea and moving it forward and making it happen. And along the way he inspired others, came up with stuff that other people thought was crazy and could never work but he pushed them to make it happen. His energy came from his own passion.
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