Rapper-actor, director, vlogger and content creator Pio Balbuena cannot be thankful enough that after four years, his very successful Tambay caps are still strongly patronized not just in the Philippines, but in other parts of the globe. Tambay cap isn’t just a business for Pio.
Rapper-actor, director, vlogger and content creator Pio Balbuena cannot be thankful enough that after four years, his very successful Tambay caps are still strongly patronized not just in the Philippines, but in other parts of the globe.
In fact, in an episode, “Sahod ng Tambay” of Pio’s now-popular Tambay series online, erstwhile employee Francis M. Nuñez revealed how he was able to earn from being a reseller of tambay cap. The success of the series prompted Pio to start his Tambay cap business, with the product sold online, reaching not only the Philippines but also Singapore, South Korea, the Middle East, Italy, and the US.
Before, others looked at bums as a piece of rug. “They always thought we could do nothing productive,” Pio shared. “That’s why I changed the rags-to-riches connotation. I made it tambay-to riches. We are idle, but we are definitely not rugs. The tambays have improved their respective lives after only more than a year in the business. “We get constant support from buyers and our designs are always sold out,” Pio beamed.
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