FILIPINO consumers across the country have adopted a lifestyle shift in 2023 as they have increased their overall in-home spending for Fast Moving Consumer Goods (FMCG), according to leading data and analytics company Kantar. “We observed a lifestyle shift among Filipinos over the past year.
FILIPINO consumers across the country have adopted a lifestyle shift in 2023 as they have increased their overall in-home spending for Fast Moving Consumer Goods , according to leading data and analytics company Kantar.
However, Kantar expects Filipinos to remain positively cautious in 2024 even as macroeconomic indicators such as inflation and Gross Domestic Product numbers improve.Kantar noted that five trends remain relevant in the Philippine setting, and that businesses can continue to leverage each to achieve their growth targets in the coming months.
Obana said buyers now prefer various options in their shopping activities. Observed in 2023 and continuing till the present, almost half of local households shopped across 6 to 8 channels—from sari-sari stores and grocery stores to supermarkets and e-commerce sites, “ Obana said. Obana said Filipinos are becoming more healthy. All households said being healthy is important/very important, but only 72 percent are able to consistently shop for healthy grocery items. This shopping trend is influenced by Filipinos’ budget and product availability, according to Kantar.