THE Department of Tourism’s (DOT) controversial “Love the Philippines” (LVP) campaign was recognized Asia’s Leading Marketing Campaign at the World Travel Awards (WTA) for Asia & Oceania 2024.
MEGAWORLD Hotels and Resorts receives the award for the Philippines’ Leading Hotel Group. From left: Avinash Menon, Cluster General Manager for Cebu and Iloilo; Cleofe Albiso, MHR Managing Director; Graham Cooke, Founder of World Travel Awards; Arturo P. Boncato Jr., Group General Manager; Socrates Alvaro, CGM, Boracay; and Mario Justo Jr., CGM, National Capital Region. CONTRIBUTED PHOTO
The Philippines won 13 awards of the 27 categories it joined, which included Asia’s Leading Island Destination, Asia’s Leading Luxury Island Destination , and Asia’s Leading Wedding Destination . The country was also hailed as Asia’s Leading Beach Destination for the seventh year and Asia’s Leading Dive Destination for the sixth consecutive year, while Intramuros is Asia’s leading Tourist Attraction for the fourth time.
In her opening remarks at the WTA event, Tourism Secretary Christina Garcia Frasco credited President Ferdinand R. Marcos Jr. with leading the way in “embarking on a path of dynamic tourism development, investing heavily in infrastructure, improving connectivity across our beautiful archipelago, enhancing the overall tourism experience, and most importantly, investing in our greatest asset our people.
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