Bacolod City’s dynamic and vibrant culture took center stage as PHINMA Properties launched its newest township, Saludad, over the weekend–reflecting the PHINMA Group’s commitment to making lives better by creating sustainable communities and spurring regional development.
The launch held last October 19 showcased the spirit of Negros through its heritage, culture and food. Aptly themed “Aton Ini: Experience the Best of Bacolod in One Integrated Township,” the event had captivating performances by Kabataang Silay Rondalla and a degustation by the Slow Food community highlighting Negros Island’s artisanal farmers and produce that strictly practices good, clean and fair principles in nurturing and growing their crops that promotes sustainability.
The P12-billion, 21-hectare township builds on Bacolod’s emerging economic prominence and key infrastructure developments. Saludad will have a business district sprawling with commercial opportunities for local entrepreneurs and professionals and feature essential services from the PHINMA Group: accessible, quality learning right within the township from PHINMA Education and hotel and event spaces from PHINMA Hospitality that showcase the city’s signature warmth and charm.
PHINMA Corporation Chairman and CEO Ramon R. del Rosario Jr. congratulated PHINMA Properties for the successful launch of Saludad—a project which he also noted is close to Mr. Hilado’s heart given his Negrense roots. “Bacolodnon culture immensely values family and community, the basic units of society that we in the PHINMA Group mainly cater to.
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